Friday, July 4, 2008

Secret identity.


One of the many differences between fine art and graphic design is that you don't get to sign your work. Unless you're Paul Rand, no one knows or cares that you're the brain behind some familiar graphic identity piece, TV spot, etc. Such is the case with this logo. It was designed back in 1998 or so, and was originally intended to represent the birth center at St. Joseph Hospital, one of the medical centers in the Lutheran Health Network. It was most recently used as the graphic identity of the Birthplace at Dupont Hospital — another hospital in the Lutheran Health Network.