You only turn 50 once, right? That's what Kathy Bock was thinking when she rented the Cinema Center, a local independent movie theater, as the site of her 50th birthday party. Kathy has had a love of movies all of her life, so the Cinema Center was the perfect venue for this special celebration. Kathy is a copywriter here in town, and everyone (and I mean everyone) knows her. Because she's so beloved, I knew her invitation needed to reflect her personality — her indecisiveness, and that fun-loving jokester side of her as well. I came to her with this comic book style invitation. She wrote the copy for it. There was a great deal of negotiation (as there always is between creatives) and together we ended up with this Addy® award winning piece.
